How We Measure Impact

Brain Bites Group is an early-stage company. This page does not claim results we have not earned yet. It explains what we measure, how we measure it, and the research the method stands on.

Where We Are Right Now

The Decision Training Gym is live on the App Store and Google Play. Brain Bites Kids, the PreK-5 program, is in development. The decision training method has been built and refined, and the framework for measuring it is in place.

What we do not have yet is years of classroom and workforce outcome data, and we are not going to present projections as if they were findings. As schools, athletics programs and organizations run pilots, the results will be published on this page, named and dated, with the people who ran them.

We would rather show you an honest measurement plan now and real numbers later than a polished dashboard that means nothing.

Before It Was a Product, It Was Coaching

Brain Bites Group did not start as software. It started on a basketball court.

For 23 years, founder Fredrick Short coached young athletes to think strategically, on the court and away from it. The approach was the one the products now use: put people in real decisions, let them feel the consequences, then work back through the reasoning.

The results showed up over careers, not seasons. Players he coached went on to become physical therapists, pharmacists, bankers and business owners. Many went on to play collegiate sports, some on athletic scholarships. Others earned academic scholarships.

That is the track record behind the method, and it is the honest limit of what we can claim today. This is 23 years of in-person coaching, not data from the Decision Training Gym or Creative Focus. The products are that coaching method rebuilt so a school or a team can run it without Fredrick in the room. Whether they reproduce these results at scale is what the pilots ahead are there to measure.

What We Measure

Four signals, tracked from the first session onward.

Decision Practice Frequency

How consistently a group is actually practicing. Skill comes from repetition, so the first thing worth knowing is whether the practice is happening at all.

Reflection Depth

Whether reflections show people weighing trade-offs and consequences, rather than picking an answer and moving on. Depth of reasoning is the signal that judgment is forming.

Readiness Progression

Whether a group's decision profile shifts over time. We look at the direction of movement across a cohort, not a single score.

Adoption

Whether the tool is being used the way it was designed to be used. A method only works if it is actually run.

Every one of these signals is read at the group level. Brain Bites Group reports on how a class, a team or a cohort is progressing. It does not grade individual students and it does not expose the scoring model behind the signals. Administrators and funders get a clear view of whether a program is working, without anyone being put under a microscope to produce it.

Why the Method Holds Up

We cannot show you our own outcome data yet. What we can show you is that the method is not guesswork. It is built on research that has been settled for decades.

Anders Ericsson's work on expert performance, set out in Peak, found that high skill does not come from time spent. It comes from deliberate practice: structured repetition with focused feedback aimed at specific gaps. Brain Bites Group is built as exactly that kind of practice environment for decision-making.

The training research literature draws a hard line between knowing a concept and being able to perform it under pressure. A workshop can teach the idea. Only repeated, realistic practice closes the gap to real performance, and that gap is the problem Brain Bites Group is designed to address.

The cost of leaving it unaddressed is documented. The Society for Human Resource Management estimates that replacing an employee runs between 50 and 200 percent of their annual salary, depending on the role. A meaningful share of those departures trace back to people who were never given the conditions to build the judgment their role required.

Read the Full Argument

What You Will See Here as Pilots Complete

When a pilot finishes, this page will carry the real thing.

Until then, this page stays honest about being a measurement plan rather than a results report.

Want to Help Shape the First Results?

We are looking for schools, athletics programs and organizations to run early pilots. If that is you, the data on this page could start with your cohort.